Prof Practice - GMTD Portfolio #1

'GMTD' stands for 'Get Me The Designer'. As part of my Professional Practice myself and a few other students of the course have embarked on a potential business venture with an external source of funding. The opportunity came around when one of us was approached by a group of people wanting to set up a production company which would be used to provide advertisements for themselves, their clients, and also as a form of digital marketing which can be effective across social media platforms. This all came around from the beginning of February. From this information we gathered a crew based on our job roles we have acquired and pursued at University level. This was massively beneficial as it enables us to pitch ourselves as an effective unit, rather than a group of individuals. The group of people who originally approached us about the idea heard of our interest and began to state their demands, and also requested we meet with them on a formal basis to discuss in greater detail the direction they wanted to take this company. In the initial stages they handed across their concepts for an advert promoting something called 'Get Me The Designer'. We were told that despite being given concepts to work with, we had complete creative control to be as flexible as we saw fit. From this we were able to tweak their concepts into something workable and sellable, whilst also creating a pitch for concepts of our own. This way we were adopting the wishes of the clients and also giving them evidence of our own creative capabilities. We began storyboarding and conceptualising our ideas in a professionally presentable format. We also began sorting out a main presentation which would highlight our job roles, core values, approximate costs and production structure. 

What followed was a meeting with two gentlemen who were representatives of their respective brand 'GMTD' the abbreviation of 'Get Me The Designer'. We met as a group and there we were able to put all of our ideas out into the open, as well as discussing the structure of the business to get everyone on the same page. This was our first experience of the professional world and we had to instantly set aside our experience as students. We discussed concepts for a while and the practicality that came along with them, providing evidence of our previous work as proof of ability. We came prepared enough to state our demands without being overbearing and coming across as wanting too much, nor too little. 

Following the meeting, we had extended discussions amongst ourselves about where we see this going. We were all very happy with how the meeting played out. Admittedly a few of us, including myself, were wary going into it. We wondered if this was for real, or if it was just a hyped up opportunity that would inevitably come to pass without any weight behind it. We had been proved wrong when we heard the plans of these individuals and where they see themselves, and more importantly to what standard they wish to hold themselves. If anything this outing was an experience for us - a chance to test the water with potential investors/clients. We discussed the possibilities of setting up a production company (which is what they want from us, to deal with the moving image process). We discussed which type of production company would be the best option for us, with the help of people who had experience in that area. I am not down as Producer in this company, so this is not something I am required to look into at present. However it is something we obviously have to discuss and come to some sort of conclusion over, which we will likely do soon. My official job title at present is Creative Director. Having experience as a Director in the field of narrative, the Creative Director job will give me greater opportunity to branch out into advertisement and fashion. 

The next meeting will take place at the same location of Guisborough Hall, this coming Sunday the 25th. For this next week we were all individually required to provide a portfolio of our work and of a CV. This coincides with my professional practice as I am now required to provide a CV for two things. I have created an up to date CV, and I will also be providing my most recent showreel, along with academic works such as my dissertation. Below is a link to my showreel, which showcases all of my past projects and outlines my visual language.