Prof Practice - GMTD Portfolio #5

Today we met with one of our main clients and business partners of GMTL. The guy is named Gabriel, who is a social media influencer and fashion blogger with over 20,000 followers across his social media platforms. This was my first time meeting Gabriel, and it was something I was looking forward too. I was keen to discuss creative ideas with him as a likeminded individual looking to grow our respective brands and gain experience within our areas. Gabriel is acting as a bridge between GMTL and a group of clients. Those clients are going to be music artists, some of whom are able to provide paid work. We are required to create music videos for Gabriel's clients. The prospect of this emerged when we began our involvement with GMTD, now GMTL. From the off myself and the crew were excited about the prospect due to our previous involvement with music videos and how much we enjoyed making them. Four of us in total travelled down to Darlington to meet Gabriel. We met up for an informal chat over a coffee where we learned Gabriel's plan for the future and how our involvement as a production company under GMTL was going to impact that. 

Gabriel has a few things in the works. As I previously stated he is a recognised social media influencer, fashion blogger and music producer. We discussed various topics in relation to what we could achieve in different areas creatively. The chat went really well and we bounced some great ideas off one another, but more importantly we outlined what we would be able to achieve. The first thing we discussed was a paid music video production for a high-profile client who is established within the north east music scene. This individual who I am yet to know the name of has an online reputation which is unprecedented amongst music artists anywhere in the North of England. They constantly get over 5,000 views per YouTube videos without professional marketing in the form of websites/social media/videos. I am yet to come across these kinds of numbers amongst amateur up and coming music artists in the north. This lends me to believe that this individual has a steady flow of support and fans who are providing the views and rates of likes. This is something which we are definitely going to look to benefit from and in turn hopefully provide them with a high quality music video. 

After light discussion we decided it best to set a deadline for our first project. This music video was going to be produced for one of Gabriel's artist friends and collaborators, but Gabriel is also going to be the subject of the music video itself. Gabriel uses an enigmatic marketing strategy in which he hides his face and identity on all social media. This is something which he wants to continue thematically throughout the production. We are to begin the project on the 1st of June. This gives Gabriel enough time to get into the shape he wants to be in for the video, and it is after all of our deadlines. Right now we are tasked with coming up with ideas around the concept and working toward that starting date of June 1st. I followed Gabriel on his social media platform, specifically Instagram. He is sponsored by popular brands such as Adidas, Zara and River Island, and he is very transparent about that on his social media. 

He was even featured on River Islands official website and instagram page, wearing their clothing as part of the I'mWearingRI trend. Gabriel is an important client for us due to his stature and I look forward to working with him creatively in the near future.